Mumbai : Godrej Consumer Products Limited (GCPL) has introduced Godrej aer O, India's first branded hanging car fragrance priced at an unbeatable INR 99. With innovative gel membrane technology, it ensures a continuous aroma for up to 30 days, addressing the affordability gap in the car fragrance market. This launch aligns with Godrej Aer's commitment to enhancing consumer experiences and redefining the dynamics of car fragrances in India.
Speaking about the launch of this product, Shivam Singal, Category Lead – Aircare & Hygiene, Godrej Consumer Products Ltd (GCPL), said, "Godrej aer O marks a significant milestone in our journey of redefining consumer experiences. As the car ownership landscape evolves, we recognize the need for an affordable yet exceptional car fragrance solution. With Godrej aer O, we are not only elevating the commute experience but also setting a new standard of affordability in the car fragrance segment. Godrej aer O is one such innovation that will improve consumers car riding experience as well as boost category adoption.”
Commenting on the innovation and category, Karn Bawari, Global Head for Category Direction and Development - Air Care, Godrej Consumer Products Limited (GCPL), said, “Globally, the highest volume driver for car air fresheners is the hanging format – a trend which seems to have caught on in India as well. However, it is noteworthy that this space is largely dominated by unbranded options that either don’t give the right level of fragrance or last as long as advertised. With Godrej aer O, we bridge product delivery and affordability, providing consumers with a value-driven solution that is also aesthetically appealing.”
Attached is the release and the image for aer O, hope you can take it ahead.
