Bengaluru : TVS RONIN is a first-of-its-kind ‘modern-retro’ motorcycle, designed ground up to inspire #Unscripted living. With the power of new-age tech like Dual-Channel ABS, Rain & Urban Riding Modes, Bluetooth Connectivity with Voice Assistance and more, this motorcycle comes packed with features and a powerful performance. It’s a motorcycle built for people who march to their own tune like Shubman Gill.
For the brand’s latest cricket World Cup campaign #MoveLikeARonin, the key brand asset is a film starring Shubman Gill. It encourages riders to make their own moves and follow no script. This ideology is brought to life with an experiential on-ground activation, Test-Ride Cricket, which is a first-of-its-kind cricketing experience where you can get scored on your riding moves and have a chance to take home the World Cup Edition TVS Ronin.
Vimal Sumbly, Head of Business – Premium, TVS Motor Company said, “TVS RONIN’s journey began from a blank canvas. One year later, our #Unscripted modern-retro is inspiring thousands across India to write their own stories, their own way. With our latest campaign, we’re cementing that very ideology by collaborating with Shubman Gill, a promising young icon himself. The idea is to inspire riders everywhere to go where their heart takes them and follow no script.”
Govind Pandey, CEO TBWA India, the agency that conceptualized the campaign, said, “TVS RONIN is building a community of the new-age riders in this world. Which is why, when we say ‘Move Like a Ronin’ we want to inspire people to follow their calling, and make the moves that are #Unscripted just like the TVS RONIN.”
The film has been released across platforms, with a strong on-ground test-ride activation, and the promise of a special World Cup edition TVS RONIN, driving the numbers across India.
About TVS Motor Company:
TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate.
