With an investment of around Rs 5000 crore, the Group plans to set up large format exclusive retail stores Pan-India
Mumbai : Aditya Birla Group is set to foray into the branded jewelry retail business with an investment of around Rs 5000 crore. This business will be housed in a new venture, “Novel Jewels Ltd”, that will build large-format exclusive jewelry retail stores across India, with in-house jewelry brands. The new venture will seek to transform the customer experience by creating an aspirational national brand with unique designs and a strong regional flavor. This is the Group’s third major foray into a new business in the last two years after paints, and B2B e-commerce for building materials.
Mr. Kumar Mangalam Birla, Chairman, of Aditya Birla Group said, “Aditya Birla Group's foray into branded jewelry retail marks a pivotal moment in our storied legacy of building businesses underpinned on trust. This foray is a strategic portfolio choice that allows us to tap into new growth engines and expand our presence in the vibrant Indian consumer landscape. With rising disposable income, discerning and aspirational consumers are leaning more toward design-led, bespoke, and high-quality jewelry. This venture will capitalize on Aditya Birla Group’s deep expertise in lifestyle retail and nuanced understanding of consumer preferences.”
The new venture will be operated by a newly recruited leadership team with deep retail and category expertise.
India's gems and jewelry market contributes approximately 7% to the GDP. The jewelry market is projected to grow to ~USD 90 billion by 2025. Amidst this rapid growth, a steady transition from an unorganized to an organized sector is being observed. The Group's timely entry is set to embellish this dynamic landscape, offering Indian consumers a diverse array of meticulously crafted and intricately designed jewelry.
About Aditya Birla Group
A global conglomerate, Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 180,000 employees, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors – cement, metals, pulp and fibre, chemicals, textiles, carbon black, telecom, financial services, fashion retail, and renewable energy, among others. Today, over 50% of Group revenues flow from overseas operations that span 36 countries in North and South America, Africa, Asia, and Europe.
